Google Dominance of the U.S. Search Market

Google Dominance of the U.S. Search Market

Google continues its dominance of the U.S. search marketplace in September, with its sites accounting for 64.9% of the search market share, according to ComScore. Microsoft, which launched its Bing search engine in June, also recorded a slight gain, moving to a 9.4% search market share from 9.3% in August. Yahoo kept a solid hold on its second place ranking with an 18.8% share of the market, down half a percentage point from its 19.3% market share in the same month.


Facebook recorded the most growth in searches, as its 384 million searches represented a gain of 19%. MySpace sites were searched 494 million times in September, representing a 12% drop from September. About 541 million searches were conducted on the Ask Network while AOL users made 416 million searches.