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UK Bans Apple 3G IPhone Advertisement

Littlefish News

The U.K.'s advertising regulator banned a video advertisement for Apple's 3G iPhone, saying Wednesday that the ad exaggerates the phone's speed and is misleading. The Advertising Standards Authority (ASA) received 17 complaints about the advertisement, which shows a person whizzing through tasks such as opening a news page in a browser, using Google Maps and downloading a file. In response, Apple told the ASA that the claim is a comparison between the 3G and 2G iPhone models, and that users would understand that performance could vary. The ad did include a text disclaimer that read "Network performance will vary by location."

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