Social networking IT services are very important when it comes to publicity on the Internet for small and midsize businesses. The issue is that most of these businesses don't have an actual plan to follow and they can't see proper results. However, a good idea for SMBs would be going for IT managed services or even IT outsourcing. SMB Group partner Laurie McCabe said that "Businesses, if they're really going to take it to the next level and get more value out of it, have to start doing it with a more strategic approach. Smart SMBs are actually thinking about: OK, what are we really trying to get out of this? How will we measure success?"