Despite the heavy duty deals for online companies during "Cyber Monday", the sales are expected to be fairly flat after years of strong growth. Things like offering free shipping, finance options and deals of $10 off $50 or more will be the strategy behind pushing online sales. "Cyber Monday" is a termed used by the trade group National Retail Federation in 2005 to describe the Monday after Thanksgiving holiday as the unofficial kickoff for busy online retail season. Sites like Buy.com are offering free shipping on most items, instant rebates and deals on TVs, GPS devices and other items.