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National Geographic Digital Media is expanding its widget roster by allowing third parties co-brand the publisher’s widgets and add the code to their own website. According to Rob Covey, senior vice president of content and design at National Geographic Digital Media, the first widgets wibe offered to third parties include a puzzle widget that transforms photographs into a digital puzzle for assembly by users and a widget that allows photo editors to highlight recent work. Covey also added that some of the inspiration for the new application were amazingly contributed by employees of National Geographic newsroom who are under the age of 25.
Since the program kicked off last month, the puzzle widget was chained to 23 media sites. News feeds from the partner sites run in the bottom of the puzzle widget, which leads users back to the National Geographic site, where new puzzles are added several times daily.
