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Google’s Latitude location technology is unlikely to encourage wide-scale enterprise take-up in its present form, but could spark interest among organisations if its capabilities were enhanced, according to industry experts.
Latitude is touted as a way for friends to keep in touch by viewing the location of each other on Google Maps. But the technology could be applied in a business context to monitor mobile workers or fleet vehicles, for example.
"At present you are not able to segment friends into groups, or create closed groups. If you used it as a business tool it would need to be more sophisticated and integrated with presence," Nick Jones, an analyst with Gartner, said.
