Microsoft Sets Out In-store Customer Service Reps

Microsoft Sets Out In-store Customer Service Reps

Microsoft Corp. plans to organize its own customer-service representatives at retailers like Best Buy and Circuit City to assist customers buying PCs. This move is part of the company's $300 million marketing campaign and image transformation.


Microsoft will be deploying 155 "Microsoft Gurus" who will answer questions about computers and other Microsoft products. The project is expected to be carried out by the end of this year. 



Having in-store reps is Microsoft's way of reaching out to its customers and ensuring that all their concerns about Microsoft products are being addressed with. The "gurus" will not be paid on commission, but instead on customer satisfaction rates and "ability to translate the technology to a language consumers feel comfortable with."  Through this, customers are assured that best service is given without having to call the company helpdesk and wait until a rep is available.