Lastminute.com Enhances Search Capability

Lastminute.com Enhances Search Capability

Online retailer Lastminute.com is boosting its search capabilities to increase web site traffic and give more visibility to its marketing campaigns.
The leisure business has hired search engine marketing specialist Efficient Frontier to help achieve its goal of increasing click-through rates by driving traffic to the web site, and boosting efficiency of online campaigns by 15 to 20 per cent in the European markets where it operates.



Under the partnership, Lastminute.com will benefit from algorithms and services which will provide a predictive modelling solution to advanced search marketeers. The company claims that it will benefit from accurate forecasting and predictable outcomes offered by the new tools.