Skills Drive Launched To Make IT Cool

Skills Drive Launched To Make IT Cool

A campaign to persuade more young people to enter the IT industry was launched today with a particular focus on getting more girls to consider a career in the sector. The BigAmbition project is the brainchild of IT skills body e-skills UK and is sponsored by the South East England Development Agency (SEEDA).
Karen Price, chief executive of e-skills UK, explained that there is a disconnect between students loving technology, gadgets and social media, and studying or pursuing a career in IT. "What BigAmbition aims to get across to students is that all the technology they love is developed by people with careers in IT, and that they could have these careers and make a difference," she said.



The campaign has launched an interactive web site with a wide range of content designed to engage and motivate students. Sony, Oracle, IBM, HP, Orange, LG and Microsoft are all backing the initiative.