Microsoft to Give Up Razorfish
Microsoft to Give Up Razorfish
Microsoft is set to auction Razorfish, an ad agency previously bought by the software firm to boost its internet advertising business. The agency was acquired at around US$6 billion in 2007, when Microsoft purchased Aquantive.Microsoft employed the services of Morgan Stanley to find interested buyers. Publicis Groupe showed interest on Razorfish, but no deal has been closed as of yet.
Both Microsoft and Publicis announced a plan last week to collaborate on digital marketing and advertising technologies, which will include online video ads and an exchange program for TV ads.
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