UK Consumers Would Swap Fruit For Fibre

UK Consumers Would Swap Fruit For Fibre

UK consumers are making a number of sacrifices in order to survive the tough economic climate, according to a survey from BT, but they will not give up the internet.

The telecoms giant asked respondents how they were changing their lives in order to save money. Over half said that, whatever happened, they would not give up their broadband connections.



Fresh fruit and veg came in second, with 43 per cent of respondents saying that they would stay loyal to healthy eating while making other sacrifices.

Broadband offers access to myriad ways of saving money: searching for the cheapest deal, selling unwanted goods, downloading discount vouchers, entering competitions and even taking part in surveys like this one in return for cash.

Around three-quarters (71 per cent) of people have tightened their belts since the credit crunch started, the most popular money-saving tactic being to stay in more often, at 62 per cent of respondents.