UK Bans Apple 3G IPhone Advertisement
UK Bans Apple 3G IPhone Advertisement
The U.K.'s advertising regulator banned a video advertisement for Apple's 3G iPhone, saying Wednesday that the ad exaggerates the phone's speed and is misleading.The Advertising Standards Authority (ASA) received 17 complaints about the advertisement, which shows a person whizzing through tasks such as opening a news page in a browser, using Google Maps and downloading a file.
In response, Apple told the ASA that the claim is a comparison between the 3G and 2G iPhone models, and that users would understand that performance could vary. The ad did include a text disclaimer that read "Network performance will vary by location."
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