Retailers Beat Apple's 'Black Friday' Deals

Retailers Beat Apple's 'Black Friday' Deals

As expected, Apple cut prices for its IT services - MacBook Pro and iMac lines up to 8% for its annual "Black Friday" sale, although several authorized resellers priced Apple's hardware even more aggressively.
The one day sale of the IT company dropped the price on all MacBook Pro and iMac models by an across-the-board $101, a cut that represented an 8% reduction for the lowest-priced 13-inch MacBook Pro and the 21.5-inch iMac. On the quad-core i5-based iMac, however, the $101 discount represented a 5% reduction, while the discount on the top-end 15-inch MacBook Pro was an even smaller 4%.

Several online sellers, however, continued to beat Apple's prices of IT products, sometimes by wide margins. Amazon.com, for example, was selling the least-expensive 13-in. MacBook Pro for $1,050, a 13% discount of $149. Amazon also dropped the price of the plastic-cased MacBook - a model Apple didn't discount - by $149 or 15%, and was selling the notebook for $850.