Phorm Chief Executive Steps Down

Phorm Chief Executive Steps Down

Controversial targeted advertising firm Phorm has announced several changes to its executive management team, including the resignation of UK chief executive Hugo Drayton.

The stepping down is by mutual agreement, according to the company, and Drayton will leave at the end of 2008, although he will remain as an advisor.



Nan Richards has been appointed deputy chief executive officer based in London, working with chief executive Kent Ertugrul to ensure that Phorm's Open Internet Exchange is commercially deployed next year.

Richards was previously president of Turner Broadcasting System Europe, a division of Time Warner, where she spent 20 years working on well known broadcast brands including CNN, Cartoon Network and TCM.