Labour Must Embrace Modern Technology, Brown Says

Labour Must Embrace Modern Technology, Brown Says

Prime Minister Gordon Brown has encouraged Labour Party activists to use advanced communications technology in preparation for a general election next spring.
 

Brown announced overseas development secretary Douglas Alexander is working on ways to adapt US President Barack Obama’s strategy during his presidential bid. Obama managed to raise $500 million through online campaign.

 

"We have to use email, Twitter and other social networking. We have to use all these new media to get through, because sometimes we don't get fair treatment from some newspapers in this country," Gordon stressed.

 

"There are more people online talking to each other than there are readers of some of our newspapers and we have to use that new media to our best advantage."