Google Extends Personalized Results

Google Extends Personalized Results

Google's decision to expand personalized search as an IT service to all users should be a wake-up call to those concerned about what the IT company knows about them and how it is used. Now the IT services provider has begun using a cookie placed on users' machines to track their search behavior and offer personalized recommendations, even when they are not logged into a Google account.
"Previously, we only offered Personalized Search for signed-in users, and only when they had Internet History enabled on their Google Accounts. What we're doing today is expanding Personalized Search so that we can provide it to signed-out users as well. This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser," wrote Google's Bryan Horling, Software Engineer and Matthew Kulick, Product Manager.