Facebook Plays Down Privacy Concerns

Facebook Plays Down Privacy Concerns

Social network giant Facebook has denied reports in the national press that it is selling details of its 150 million users to multinational companies for market research purposes. 

The reports are in response to the launch of a Polling Ad by Facebook at the World Economic Forum in Davos, which allows advertisers to poll a selection of users in order to test the waters for new marketing initiatives.



Pontus Kristiansson, chief executive at e-commerce analysis company Avail Intelligence, said that, although the Polling Ads are bound to reignite concerns about monitoring consumer behaviour for targeted marketing, and the " Big Brother is watching you" feeling, the move should not be seen as negative by privacy activists.