Can Invasive Services Last Britain's Privacy Backlash?

Can Invasive Services Last Britain's Privacy Backlash?

Former Sun boss Scott McNealy may once have advised that we have “zero privacy – get over it”, but it seems the British public isn’t ready to surrender its IT data that easily.
In recent months, a series of  IT companies that were attempting to profit from people’s personal data have become victims of Britain’s growing privacy backlash.

Behavioural advertising firm Phorm – which planned to monitor people’s internet connections in order to display tailored adverts. The controversial mobile phone directory, 118800.com, was also dragged offline because of “technical difficulties”.



Although not before a furore over the way the company acquired its “millions of mobile numbers” had led to a hostile public reaction and a stern warning from the Information Commissioner’s Office.